Episode #97: The Key To Lasting Behavioral Change

In the second part of my conversation with Aaron Novello, real estate coach and behavior change specialist, we dig into the details of how we receive information, and how we can use that to help us assess our behaviors and what needs to change.

From my love of pastini to Aaron’s breakdown of The Matrix, this was another fascinating conversation you don’t want to miss!

Aaron and I talk about:

  • His principle of farming vs. cramming
  • Why society constantly tries to force us to use cramming
  • What happens as we change our identity
  • The human needs we are trying to meet, including safety
  • How comfort foods relate to safety
  • The fact people don’t buy products, they buy feelings
  • The 3 principles we use to try and persuade someone to do something
  • The 3 modes of communication
  • How choosing the right mode can help us persuade people to change
  • Knowing who has the credible information
  • The importance of being in proximity to people with knowledge

To read a transcript, click here.

To find out more about Aaron, check out his website.

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